Digital Content Strategist

Midwestern Interactive is looking to add a Digital Content Strategist to our team. MWI is one of the fastest-growing embedded team providers in the US. We embed engineering, design, and product management talent into a variety of Saas client companies from startup to enterprise. Our culture landed us a spot on Inc.'s List of Best Workplaces in 2022 and it keeps our team member retention rate over 90%. We are relationally driven; this is a huge part of why brands like Lyft, Meetup, Coca-Cola, and plenty more trust us to embed into their team, culture, and success. We have an amazing clientele and now we just need you to join the incredible talent who serve them. We're looking for candidates who embody our mission: Serve Each Other, Serve Our Clients.

As our Digital Content Strategist at Midwestern, you'll work closely with the Experience Team lead to elevate our brand as a trusted software partner. You will collaborate with leadership teams to create videos, graphics, and animations to support social media posts while tactically executing brand social media strategy through scheduling, engagement, and strategic adjustments. You will manage our vibrant social media platforms, craft engaging copy for marketing materials, and immerse yourself in our positive work culture – your understanding and engagement fuels authentic storytelling!

Details

• Work in office in Downtown Joplin, MO
• Full-time with benefits
• Laptop and work station provided

Key Responsibilities

• Content Creation: Work with the experience team leaders to develop engaging content tailored for various social media platforms.
• Scheduling and Posting: Plan and schedule posts to maintain a consistent online presence
• Strategy Development: Work with the experience team leaders to create and execute a social media strategy that aligns with our brand's goals.
• Community Engagement: Interact with followers, respond to comments, and manage online communities.
• Analytics and Reporting: Monitor performance metrics and surface recommendations the experience team leaders to adjust strategies based on data insights.

Requirements

• 3+ years of experience in content creation and social media management for a B2B or technology company. 
• Strong understanding of SEO best practices 
• Strategic and creative content marketing strategies.
• Proven ability to write clear, concise, and engaging copy in various formats.
• Excellent knowledge of Linkedin posts, sponsored posts, ads, and inbound tactics after.
• Ability to work in content management systems
• Ability to work independently, manage multiple projects, and meet deadlines.
• Excellent critical thinking and problem-solving skills.
• Experience with social media advertising platforms.

Bonus Points

• Experience ghostwriting for various LinkedIn personas. 
• Expertise in video shooting, editing, and scriptwriting. 
• Familiarity with design principles and basic knowledge of graphic design software.
• Excellent analytical and data visualization skills.

Full-Time Benefits

• 100% employer-paid health, dental, & vision insurance options
• 100% employer-paid life insurance
• 100% employer-paid short-term disability
• Retirement plan with up to 4% employer match
• Flexible hours based on where you are in life
• Midwestern swag on the regular
• Gym membership 
• Snack Central: cabinets and fridge stocked with drinks and snacks

Our Hiring Process

• Application: Complete our questionnaire and attach your resume
• Preliminary Interview: We’ll get to know each other during a 20-30 minute interview with our Talent Acquisition team.
• Portfolio Walk-Thru: Show a panel of our leadership what you’ve got!
• Final Interview: Meet with our Experience Team lead and CEO for final introductions.